Don't–do–it–yourself marketplace @ PICNIC'09
Doe–het–niet–zelf was asked to build an old–style Dutch market place around the theme of on–the–spot–collaboration. In turn, we asked 30 Don't–do–it–yourself participants to promote their business and collaborate with visitors of the PICNIC event. The setting is very WEB 4.0 and above all: 'gezellig'. Groceries meet the internet. We love cheese.